SWOT-?????? ????? ??????: ???? ?????????????? ?????????? ???????!
????? ?????? ?????????? ?????? -????, (?????, ??????, ???????? ?????????, ?????, ????????? ?? ?????????), ?????????? ?????????? SWOT-??????. ??????? ??? ????? ??????? ?? ?????????? ?? ???????? ?? 1963 ?., (?) ????? ? ??? ?????? ??? ???????????? ???????? ????????????? ????????, ??????????? ????????? ???????? ???????????????. ???????, SWOT-?????? ????????? ???????? ????????? ????? ????? ?????? ????? ???????????, ????? ??? ?? ?????????? ?? ??????. ????? ?? ?????? ???????????, ??????? ???????, ??????????? ?? ?????????? ??????? ?????? – ??? ????? ????? ????????????.
???? ?????????? ??????????? ?? ?????? ???? ????? ??????? ??????? ? ?????? ?????????, ?? ?? ????????, ??? ???????? ?????. ??????????? ? ???? ? ????? ? ??????? ???????? ???????? ???? ?????? ??????? ?????? ?? ??????? SWOT-??????. ??????????? (?? ????.):
Strengths – ??????? ???????,
Weaknesses – ??????????? ????????,
Opportunities – ?????????? ???????,
Threats – ???????????.
?????? – ??????????? ???? (?) ????? ???????? ????????? ?? ???? 4-? ?????????.
??????? ??????? ??? ???? ??????. ???? ??????????? ????? ????????, ??????, ?????????, ?????????, ?????. ???????? ?????? ? ????????? ?????? ??? ????? ?? ????? ?????.
?? ?????????: ???????-??????? ??????? ??????
????????? ??????????? ????, ??????? ???????? ?? ??? ?????? ??? ? ????? ???? ???????.
????????, ?? ????????????? ? ????? ????? ????? ????? ??? ??????? ???? ???? ????? ????????????????? ????????. ???? ? ??? ??????? ?????????? ? ??????? ????????? ?????????????? ???????. ????, ????????